MSN Blog

Americans Lose Nearly a Full Day per Year Waiting for Web Pages to Load

Research shows MSN on Windows 8 is more than 4 times faster, on average, than leading news and information sites

By MSN Team Feb 21, 2013 10:57AM

Today’s web is defined by speed. 

 

The web today is more than just static pages, it’s loaded with rich video, photos, graphics, and audio that elicits the need for speed. The pressure is on for web sites to keep their pages loading fast to avoid the common problem of click and ditch, people abandoning a web site when it is unable to load quickly.  Each second and even fractions of a second matter, and when added up over an entire year they equate to nearly a full day lost per year, according to calculations based on comScore and Keynote data*.

 

Next to security and ease of use, our customers have told us that speed is one of the most important factors when choosing what websites to go to. In fact, it’s one of the top five improvements that customers consistently request of media sites. Our research shows, a sluggish load time leads to consumer dissatisfaction and on average people abandon content sites if they do not load quickly enough. The average page load time in the news and information category is more than 3.5 seconds.

 

We suspected that people would be even more sensitive to page latency on touch-enabled tablets running Windows 8, and we saw a unique opportunity to build a faster, more modern site using the features available in Internet Explorer 10 and Windows 8.  To test the engineering methodology after the new site launched, Microsoft commissioned a study to benchmark the performance of MSN for Windows 8 against the previous version of MSN, and also against other sites in the news and information category.

 

Today, Principal Technologies, Inc., released the results of this study that showed MSN for Windows 8 is more than 4x faster on average than 8 top major online competitors as measured by page load time across the landing site, topic hubs and articles. According to the study, MSN for Windows 8 is three times faster than earlier versions of MSN.

 

Because Internet Explorer 10 was designed to take advantage of the system architecture of Windows 8, rendering complex page layouts and high resolution images is faster and more fluidly. That’s why load times for MSN for Windows 8 are more than four times faster on average than other leading news and information sites.

Other notable findings include:

 

  • Sports on MSN for Windows 8 is more than 7 times faster on average than other major online sports sites, e.g., ESPN and NFL.
  • News on MSN for Windows 8 is more than 3 times faster on average than other major news sites, e.g., CNN and New York Times.
  • Finance on MSN for Windows 8 is more than 4 times faster on average than the WSJ and Forbes sites.

We invite people to view the results for themselves here. You can experience the new MSN on Windows 8 on any Windows 8 or Windows Phone 8 device.

 

- Bob Visse, General Manager, MSN

 

* We referenced comScore and Keynote to calculate that figure. comScore provides the total number of pages viewed on average by a user, which was 38,665 in the United States in 2012. Keynote is the leading monitor of website performance and publishes indices that indicate the average load times for the majority of major sites on the web. We took the average of 5 major indices: news, social networking, top retailers, government top 40 and business top 40, to come up with an average load time for internet pages which was 2.04 seconds.  When annualized, this comes to approximately 22 hours per year.

66Comments
May 13, 2013 8:19PM
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I pay to have MSN.  I HATE the Outlook Express email.  I am elderly and don't want to have to learn something new all the time.  I am using my "Desk Top" and have a heck of a time figuring out how to use the email.  I still can't pull up my old addresses and am just Sick of having to fool around trying to figure this out.  I am going to drop MSN after 15 years of having and paying for it.  Done, Done.
Apr 21, 2013 9:58AM
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It's all about control.  My computer tries to control me, have me download things that I don't need.  I waste many hours trying to get by these prompts.
Apr 20, 2013 2:25AM
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It's evident by the commercial that the new msn for windows 8 is geared for touch screens and not notebooks.
May 25, 2013 6:19AM
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The only thing I don't like about the new MSN for Windows 8 is that Hotmail is no longer at the top of the screen like it use to be. Now it is harder to find it.

Poplar Bear

Jun 11, 2013 3:53PM
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THIS IS A RIDUCLOUS STATEMENT! MY UPLOADS AND DOWNLOADS ARE GROSSLY SLOWER IF NOT STUCK OR UNUSEABLE! I HATE HATE HATE HATE HATE HATE THIS VERSION! WHAT THE F**K IS THE HIGHLY AND EXTREMELY USEFUL START MENU BUTTON?

THERE IS OBVIOUSLY ANOTHER REASON THIS IS BEING MARKETED AND CERTAINLY NOT BE RESEARCHERS AND WEB COMPUTER DESIGN AND "FUNCTIONALITY" CAN WE SAY POLITICS BOYS AND GIRLS!

NOTHING CAN BE SAID TO ME AT THIS POINT TO CHANGE MY OPINION. IF YOU LIKE WINDOWS 8 COMPLETELY, THEN YOU ARE IN A VERY SMALL MINIORTY!

Jun 28, 2013 11:48AM
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EVERYTHING WAS MUCH EASELY BEFORE   TO ME  WINDOWS 7 EVEN WIMDOWS XP WAS BETTER THAN THIS NEW  TRASH

AH NO TO TALK ABOUT OUTLOOK THE WORST   SH.. EVER

Apr 26, 2013 9:40PM
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Like MSN very much always use it, Really like windows8 after I LEARN to use it, Thanks

May 1, 2013 9:25AM
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All I need to know is how to set my locations weather on the main page. Anyone?
Jul 31, 2013 3:19AM
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WINDOWS 8 IS THE WORST CRAP TO COME OUT NEXT TO ATT WIRELESS !!!!!!

THE ONLY DIFFERENCE IS THAT ATT IS NO LONGER ALLEGED CRIMINALS THEY ARE CONVICTED CRIMINALS BY A JUDGE AND JURY FOR CHARGING PEOPLE FOR INTERNET USE THEY NEVER EVEN USED AND SO MUCH MORE !  THE MORAL OF THIS IS THEY ARE STILL OPERATING AND SCAMMING AGAIN !  CONGRATULATIONS TO THE YOUNG MAN IN MICHIGAN WHO  FILED A SMALL CLAIMS SUIT LAST MONTH AND WON FIRST ROUND EASILY AGAINST ATT

WHILE ATT IS TRYING TO APPEAL THIS DECISION !

May 23, 2013 6:34PM
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American lose more than s full day of work and leisure time, take note of the time you spend not only waiting for your page to load, but to find a simple phone number in some of  the most visited Web Sites (At, Microsoft & Co. And A Bunch Of Others) And the time you spend learning the software that you use every day and seems you never know how to do things, take Microsoft Word: they have made this everyday word processor the most difficult to use, try to delete a page. Microsoft has very complicated people working for them, and they seems more interested in complicating your life than make thing to make your life more easy and simple.

Take the support issue, you can spend quite a few hours in those pages, and if you go to the phone, be ready to hear a 2 or 3 minutes listening to theirs non sense questions and answer, and when you are ready for your question, you have at least 3 menu to go for and hear all hoping to hear you question, but you never hear nothing about your concern, how they do it, I don’t know.

But don’t worry, it seems to me that we like to be pushed around, mistreated, take it for granted, and be considered good only for PAY YOUR BILLS

 rpi

Apr 21, 2013 1:05PM
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I have always used MSN.Never knew there was any other.
Apr 26, 2013 1:39PM
Apr 13, 2013 9:31PM
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It is extremely fine I hope MSN innovate more fantastic which may  excel human brain and even control mankind.   
Apr 18, 2013 4:37AM
Jun 26, 2013 4:44PM
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why cant they just leave msn alone?   I use to love it - now I can not even go to msn home page- it always goes to the _______ bing page    and I am not able to change it   even temporairily        I have to go search for msn and then look for news, weather or what ever.  It really sucks.   don't like all the other garbage it tries to make you download too     Guess I will have to stick to yahoo, at lease you can find your way around there.
May 24, 2013 11:30AM
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M.S.N. is the best, keep it up Microsoft ;-)
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