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Two videos today to showcase: 1) Personalization, Segmentation, & Editorial Tools, and 2) How MSN is pushing in innovation
How important is technology to a homepage? GM of Software Development, Stephen Lawler, answers this question and shares how we create a different experience for people through implicit personalization and segmentation. He also shares insight into building powerful tools for our editors to use in programming the page in real time.
MSN’s Architect, Blaise Aguera y Arcas, describes how and why MSN has been thinking of relevance. Also, Blaise shares three areas where we are pushing in innovation.
MSN Mobile experience launches just in time for the NBA & college basketball season
When the new MSN homepage & butterfly made its debut, Scott Moore discussed five areas where we’re increasing our investments due to consumer demand: news, entertainment, lifestyle, finance, and sports. These areas are hot with customers and advertisers – whether they’re at home, work, or on-the-go.
Our MSN Mobile customer base has grown from 3 million to 16 million in the last year alone and all signs point to even more rapid growth to come. We’re investing in a range of mobile offerings to help people stay connected with their passions from any location. Sports fans want to know how their teams are doing at all times and this is where MSN Mobile and Fox Sports have teamed up to offer an engaging experience that keeps fans across the U.S. up-to-date, with innovative technology they can’t find anywhere else.
Two videos today to showcase: 1) Why the butterfly is important to MSN, and 2) Marketing priorities for the MSN launch
We looked at over 1,000 butterflies before landing on the new logo. Hear Natalie Bow, Group Manager of MSN’s Brand and Advertising strategy, talk about why the butterfly is important to MSN and how we “built a better butterfly” along with a new homepage.
When you have a large customer base of 600 million people, how important is marketing? Danielle Tiedt, GM of Online Marketing, talks about the marketing priorities for the MSN launch, the differences in the MSN and Bing marketing campaigns, and the beauty of the amplifier effect.
Take a virtual Twilight tour using Silverlight & Bing Maps to see favorite spots from the movie
If you’ve read the Twilight series, you’d probably agree that it’s hard to wait for the next movie to hit the box office! It’s exciting to grab your seat in front of the big screen and watch Edward running through the forest with Bella, Jacob transforming into a werewolf, and Alice throwing Bella a birthday party. The magic of the movies brings a great book to life, while the technology of Bing & MSN brings Forks, Washington directly to Twilight fans around the world through our Virtual Twilight Tour.
Two videos today to showcase: 1) Executive Producer's favorite features, and 2) How customer feedback influenced the new homepage
U.S. Homepage Executive Producer Stephen Cvengros talks about his favorite features of the new homepage and talks about how his team delivers speed, quality, and accuracy in content programming.
Have you ever provided feedback to MSN and wondered where it goes? Deanna Daum, Principal Program Manager for Core Entry Points, shares how we look at customer feedback, and how it influenced the development of the new MSN homepage.
Consume video with the power of MSN and Bing combined
Today we’re launching a new way for our customers to experience video. Microsoft is combining the powerful technology behind Bing Videos, with the premium content and media expertise from MSN Video, to deliver a sophisticated online video offering.
Bing Director talks about how Bing and MSN work together to create a great user experience
Quality search is important to our MSN customers, and the new MSN homepage puts Bing front and center. Bing Director Stefan Weitz talks about how technology from Bing enhances the new MSN homepage and how simultaneously, MSN is a key partner of Bing.
MSN's Director of Local Online Programming talks about the offerings at a local level
What do you get when you combine the power of MSN and Bing into one experience? MSN Local Edition! Find out what MSN’s Director of Local Online Programming, Cyrus Krohn, has to say about MSN’s newest resource to get gas prices, news, events, sports, restaurants, and traffic at a local level. And don’t forget to follow MSN Local Edition on Twitter.